Charu, the latest collection launched by fine jewelry brand Ivar by Ritika Ravi
brings together the emotions of familial affection, tradition and designer’s
Ritika Ravi unique contemporary aesthetic.
The collection takes inspiration from the Nelli ring, a ring that is gifted to a
South Indian bride by her mother’s family on her wedding day. The ring itself,
usually made in gold and diamonds signifies vows taken in the presence
of Agni (fire) by the bride and the groom. The custom of gifting the bride
jewelry by her family is said to symbolize the prosperity of the newly married
couple as they embark on their lives together.
The name of the collection - Charu means beautiful, which not only speaks to
the beauty of the pieces itself but to the relationship between Ravi and her
mother as Charu is also the designer’s mother’s name.